A case study involves an up-close, in-depth, and detailed examination of a particular case or cases, within a real-world context. Generally, a case study can highlight nearly any individual, group, organization, event, belief system, or action. Case study research has been extensively practiced in both the social and natural sciences. As with other social science methods, no single research design dominates case study research. Case studies can use at least four types of designs. First, there may be a "no theory first" type of case study design, which is closely connected to Kathleen M.
How to Write a Case Study: A Breakdown of the Requirements | UniversalClass
As a case study writer, I know that case studies do more than explain the problem a client faced, how a product or service solved it, and what the results were. They tell a great yarn, as the following five examples of great case studies show. They offer data to back up any claims and provide eye-catching visuals. And if they cite research besides their own, they get bonus points. This Google case study tells the story of a last-minute effort by Beats , the headphones and earphones manufacturer, to promote its brand once its brand ambassador, Tom Brady of the New England Patriots, was headed to the Super Bowl. Google, by the way, gives its users an option for reading the case study. They can either read it as a web page or download it as a PDF.
The case study approach
It can take months to develop a case study. First, a topic must be chosen. Then the researcher must state his hypothesis, and make certain it lines up with the chosen topic.
However, despite the prevalence of marketing case studies and their potential impact, most of them are dull, boring, and forgettable. So, ready to write a case study that will leave your audience wanting more? Everything is a story, if marketers are to be believed.