In: Other Topics. Gender Sensitivity During the early times, women were deprived in their social, economic and political status. This situation gave birth to the idea of Gender Sensitivity which is defined as the ability to recognize gender issues and to recognize women's different perceptions and interests arising from their different social position and gender roles. Gender sensitivity is often used to mean the same as gender awareness. But it is actually the beginning of gender awareness, which is more analytical and critical, questions gender disparities, and motivates one toward actions to address gender issues. It exercises neutrality and gives importance to both men and women.
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Almost a man Wright, I do not consider Sykes or Dave men because of the way that they handle situations; these juvenile acts proves that they are not capable of making great decisions. Dove Men is making good use of the uprising demand of men 's beauty products, and appealing to men 's nurturing sides. Throughout Doves commercials, it aims to protect men 's gentle sides instead of bashing them or showing ways how to better become a man. Lasty, the commercials that Dove displays has no indications of women being objectified, unlike Axe.
More about this item Keywords gender sensitivity issues ; short stories ; women ; All these keywords. Statistics Access and download statistics Corrections All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eur:ejmsjr See general information about how to correct material in RePEc.